For Decades we have been educated to avoid fats in our food, for reasons of collestrol and other health studies. I remember in the 1980"s my father who had spent every morning with a plate of eggs was told about the newest study of eggs and the recommendations to change up daily menus. In retrospect 30+ years later the tables have turned...eggs are a complete food recognized in many ways.
So it goes with Coconut Oil, many may remember when warnings came out against, and instead the marketing trend to bring forward corn or canola oil.
Sometimes you just have to ignore the newest fad and come back to real food as its created without the intervention of humans to change the natural source.
Personally I use coconut oil often instead of butter, adding my own sea salt on toast, or pancakes; stir into oatmeal, stir fry veggies, meats, or added to a simmering sauce or soup. I try to slip it in daily 2-3 times a day which many include to nourish my skin.
When purchasing I look for virgin, organic coconut oil found in grocery & health food stores. It will have a solid appearance unless it becomes warmed up.